Every global announcement came down to one repeated task: convert a single embargo moment into every timezone on the media list, check daylight saving for that exact date, format the line so it cannot be misread, and make sure nobody received the wrong time. It was usually done at night, in a spreadsheet, by whoever was still awake.
That task is small enough to feel unimportant and consequential enough to lose a launch. A journalist in Sydney reading the wrong weekday publishes a day early. A CET line written as CEST shifts an hour. Nobody catches it until it is public.
Embargo Timer is the shortcut I wanted on those nights. Set the lift moment once, pick the markets your list actually reads, and copy a block that is correct for the date you chose. Nothing more.
The tool exists because the mistake is boring, common and expensive.