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Guides
Timing, wording and etiquette for press, music, film and research embargoes. Written from launches that shipped, not from a template library.
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Most read · Timing
What time should you set an embargo?
Practical starting points for US, European and global launches, and why 06:00 PT keeps showing up in the calendar.
Read guide 016 min · Updated June 2026
- 02How to write an embargoed press releaseWhere the embargo line goes, how to word it, and the etiquette that keeps journalists on side.Writing5 min
- 03Daylight saving collision weeksFor two weeks a year the US and EU clocks disagree. Here is how to plan a launch through them.Timing4 min
- 04Film and game review embargoesReview windows, staged lifts for scores and text, and what to do about early leaks.By medium7 min
- 05Event announcement embargoesKeynotes, festival lineups and conference schedules. Anchor to one zone, convert to the rest.By medium5 min
- 06Common embargo mistakesOff by one dates, wrong daylight saving, missing zones. The mistakes that leak stories early.Writing4 min
- 07Newsroom embargo policiesHow major outlets treat embargoes, what breaks them, and what happens if you break one.Etiquette6 min
- 08Editorial policyHow guides are sourced, reviewed and updated. Independence and corrections.Etiquette3 min
- 09CorrectionsSpotted a mistake? Here is how to flag it and how updates are handled.Etiquette3 min
Templates and quick references
Press release embargo template
PT → ETGMT/BST → CET
Music release embargo
ET → PTPT → JST
Film and game review embargo
PT → CETIST → ET