Embargo Timer

Templates

Embargo templates

Four documents, each with an embargo block already in place. Fill the bracketed fields, keep the structure, delete nothing above the headline.

Template

Embargoed press release

Bracketed fields are yours to fill

Put the embargo above the headline, never below it. The first thing a journalist sees should be the hold, not the news.

PRESS RELEASE

Embargoed until:

• Los Angeles: 09:00 PDT, Thursday 24 September 2026
• New York: 12:00 EDT, Thursday 24 September 2026
• London: 17:00 BST, Thursday 24 September 2026
• Paris: 18:00 CEST, Thursday 24 September 2026
• Singapore: 00:00 SGT, Friday 25 September 2026
• Tokyo: 01:00 JST, Friday 25 September 2026
• Sydney: 02:00 AEST, Friday 25 September 2026

[HEADLINE IN SENTENCE CASE]
[One line of context that a subeditor can cut without losing the news]

[CITY], Thursday 24 September 2026, [Company] today announced [the news in one sentence].

[Second paragraph: why it matters, with the number that makes it news.]

"[Quote from the person accountable for it, not the CEO by default]," said [Name], [Title] at [Company].

[Third paragraph: availability, price, dates, platforms.]

About [Company]
[Two sentences. No adjectives you cannot prove.]

Press contact
[Name], [email], [phone]
Assets: [link to the press kit]
Change the lift time in the timer and this template updates with it.

Email drafts

Three emails come with the timer: the offer under embargo, the reminder before the lift and the note when it lifts. They use the same block as these documents.

Draft an email instead

House rules

  • Embargo above the headline, always
  • Weekday and full date on every line
  • One market per line, no ranges
  • Ask for acceptance, do not assume it

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